WHAT’S YOUR FIERCE CAMPAIGN
YEAR: 2023 | SERVICES: RESEARCH, STORYBOARD, EMAIL MARKETING, SOCIAL MEDIA & WEB GRAPHICS | CLIENT: PTP x THE CONFIDENT GIRLS FOUNDATION
CONTRIBUTORS: MATTIA BIANCHI (DESIGN TEAM LEAD), DIEGO SEPULVEDA (GRAPHIC DESIGNER), BEN FOSTER (CAMPAIGN VIDEO EDITOR) & BRANDON MATTHEW (PHOTOGRAPHER)
This campaign was a collaboration between PTP and The Confident Girls Foundation aiming to empower women and give back 5% of all sales from the collection to the foundation. The products chosen for this collection are the best selling products from PTP re-imagined in a new look and feel that screamed FIERCE. Working with the creative team we delivered a campaign video, social content, web graphics, product packaging, and email marketing. Find out more about The Confident Girl Foundation here.
The Storyboard
The aim of the video was to showcase The Fierce Collection products in action with the talent and for it to be captured in a way would be smooth with fast paced moments cut with slick audio. I was tasked to find the right track and storyboard how it would all come together with references to editing/filming styles such as: Doja Cat’s Bitch Boss Music Video. Unfortunately while we were in the midst of working on this campaign, the second lockdown happened causing all production plans had to be cancelled. The campaign still needed to launch so the final campaign video made use of animating our studio imagery and social graphics created by Diego Sepulveda to create a dynamic video with just the use of photography. Final video was produced by Ben Foster.
