WHAT’S YOUR FIERCE?
2023 | SERVICES: STORYBOARD, EMAIL MARKETING, & SOCIAL MEDIA GRAPHICS
This campaign was a collaboration between PTP and The Confident Girls Foundation, a campaigned designed to empower women while donating 5% of all sales from the collection to the foundation. The collection featured PTP’s best-selling products, re-imagined with the Fierce Campaign identity. Working closely with the marketing and design team, we delivered a full suite of assets, including a campaign video, social content, web graphics, product packaging, and email marketing.
Find out more about The Confident Girl Foundation here.
The Storyboard
The goal of the video was to showcase The Fierce Collection in action, capturing the high energy of the products through smooth yet fast-paced visuals, cut to a sharp and dynamic audio track. I was responsible for selecting the right music and storyboarding how it would all come together, drawing inspiration from high-energy editing and filming styles—such as Doja Cat’s Boss Bitch music video.
Unfortunately, due to the second lockdown, all planned production was canceled. With the campaign launch approaching, we adapted by animating studio imagery and some graphics designed by Diego Sepulveda to bring the vision to life. The final campaign video retained key elements from the storyboard, maintaining the bold, high-impact aesthetic. Editing was completed by Ben Foster.
VIBRANT SOCIALS & EMAIL MARKETING
Incorporating the signature neon yellow and purple, along with bold elements from product designs and studio imagery, I developed a suite of social media graphics and email marketing assets. Motion graphics were used to amplify the campaign’s high-energy feel.
CREDITS: MATTIA BIANCHI (DESIGN TEAM LEAD), DIEGO SEPULVEDA (SENIOR GRAPHIC DESIGNER), BEN FOSTER (CAMPAIGN VIDEO EDITOR), & BRANDON MATTHEW (PHOTOGRAPHER)