The Mercurial Podcast

YEAR: 2020 | ROLE: RESEARCH, CONCEPT, LOGO DESIGN & CONSULTATION | CLIENT: THE MERCURIAL PODCAST

The Mercurial Podcast welcomes any topic under the sun. From true crime to ASMR, the possibilities are endless. I was approached by the host, to give The Mercurial Podcast a rebrand. While the project never progressed past initial concepts, it was a project to experiment and use techniques I hadn’t tried prior.

Mercurial definition: subject to sudden or unpredictable changes of mood or mind. "His mercurial temperament"

Key references and words: mercury, cosmic, fluid, fluctuation, sky’s the limit, and mood.

Concept 1

Plays with the fluidity of the podcast by manipulating and merging two fonts together.

Concept 2

Explores the multi-coloured facets of a mood ring through a simple illustration where each section represents the changing nature of mood of the topics discussed in the podcast.

Concept 3

Utilises cosmic elements through a sparkle referencing “the sky’s the limit” alluding to how the podcast can ebb and flow.