ACTVWR
YEAR: 2020 | ROLE: CONCEPT & LOGO DESIGN | CLIENT: ACTVWR
ACTVWR is was fitness apparel label with a focus to bring exclusive, comfortable and classic pieces that accompany you on your fitness journey. While the brand never launched in the end, it was a fun experience think it’s important to show what could have been.
The Opportunity
The team behind ACTVWR approached me to design a logo that would sit alongside their competitors such as Gymshark and ECHT. A set of key words: modern, integrated elements, simple, and clean-cut were used as a guideline for research and concept development that would align with the ACTVWR brand voice.
The Solution
3 concepts were presented and concept 2 was chosen as the desired approach as it visually aligned with the clean-cut apparel that the brand would produce. The font Elevon was altered to create the final logo.
The System
Along with the logo, a secondary mark was created for use on their apparel, social media, web and marketing. The final mark was an integration of A & W with sections cut-out to tie back to the full logo.
